Marketing Leadership

.

Marketing Leadership .

Senior marketing leadership,
without the full-time hire.

Former CMO. 14+ years leading marketing for consumer brands.

I step in when the business has traction, the marketing has gotten more complex, and the founder needs senior marketing leadership to connect the dots across channels, customer journeys, offers, and teams.

I turn your momentum into repeatable growth.

BOOK INTRO CALL

Selected Results

$5.19M

Attributed revenue from the SMS channel and lifecycle architecture built at CurlMix

$75K

Lead sponsorship sourced and closed above the top advertised package at Therapy for Black Girls

+160%

Growth in event attendance at Therapy for Black Girls’ Holding Space for Healers Summit - From 50 to 130

~40%

of total revenue held in email, against Klaviyo's ~27% industry average at CurlMix

What I Own

01

Growth + Go-to-Market Strategy
Customer journey · Audience strategy · Positioning · Offer development · Launches · Channel strategy.
02

Lifecycle + Audience Monetization
Email · SMS · Segmentation · Nurture journeys · Conversion pathways · Community · Retention.
03

Integrated Campaigns + Brand Expansion
Omni-channel campaigns · Partnerships · Sponsorships · Retail activations · Experiential · Events.
04

Marketing Leadership + Infrastructure
Marketing strategy · Quarterly planning · Team direction · Agency + vendor oversight · KPIs · Reporting · Executive advising.

GOOD TO KNOW

My sweet spot is founder-led brands and platforms with real traction.
You’ve already built something people want. You have customers, an audience, multiple channels, and people doing the work. What’s missing is senior marketing leadership to connect the dots, sharpen the priorities, and bring more growth to what’s already there.
- Your marketing feels busy but disconnected.
- Your channels and teams are operating in silos.
- You're still functioning as the de facto head of marketing.
- You've built an audience but haven't fully converted that attention into
  engagement, retention, or revenue.
- You have a new offer, product, partnership, retail opportunity,
  or channel that needs a clear go-to-market strategy.
Engagements typically begin with a 3-week Marketing Diagnostic or a 3-month Fractional CMO engagement.
The Diagnostic is designed for organizations that need clarity before committing to ongoing leadership. Fractional CMO engagements begin with a 3-month minimum, with many continuing as the business evolves.

Yes. I stay close to the work as it gets built. I review campaigns, guiding creative, and keeping your team aligned so the strategy actually makes it into market.
For some pieces, I'll build the first version myself to set the standard, then hand it off to your team or a specialist. Where you need more support, I can bring in people I trust and manage them.
My deepest expertise is health + wellness, beauty, fashion and founder-led consumer brands and platforms, typically $2M–$20M in revenue.
The approach travels beyond those categories. If you've built an audience you haven't fully converted, channels that aren't working together, or a growth moment that needs go-to-market leadership, the work holds regardless of industry. If we're not the right fit, I'll tell you on the call.

“ The goal isn't more marketing.”

It's making the marketing you already have work harder together.

Choose how we work together

How We Can Work Together

Marketing Diagnostic

$4,500 · 3 weeks

✔︎ For organizations that need clarity before committing to ongoing leadership.

Marketing ecosystem audit · Customer journey analysis · Audience segmentation · Channel assessment · Growth opportunities · 90-day strategic roadmap

Your Diagnostic fee is credited in full toward month one if we begin a retainer within 30 days.

✔︎ Ongoing senior marketing leadership for growing brands that need strategic direction without hiring a full-time CMO.

Strategy ownership · Weekly working session · Campaign + launch leadership · Customer journey · Lifecycle strategy · Team direction · Async guidance · Monthly metrics review

Fractional CMO

Starting at $5,000/month · 3-month minimum

✔︎ For organizations that need me operating inside the business as the senior marketing leader.

Everything above, plus direct team leadership · Priority-setting · Marketing cadence · Campaign + creative review · Cross-functional coordination · Agency + vendor oversight · Executive decision-making

Fractional CMO + Leadership Partner

Starting at $9,000/month · 3-month minimum