FRACTIONAL CMO · BRAND STRATEGIST
I'm Alicia Ferguson — C-suite marketing executive, fractional CMO, and the strategist behind campaigns that have moved millions. I help high-growth brands get clear, get strategic, and get results that compound.
Most brands don't have a marketing problem. They have a clarity problem.
Hey, I’m Alicia, I've been inside some of the most iconic campaigns in beauty and wellness.
Here's what I learned.
13 years. Seven-figure campaigns. Co-founded the first body-positive yoga studio in the country. Consulted for Nike, Athleta, and Lululemon. Co-produced the second-largest lululemon event in North America. Named one of InStyle's Top 21 Black Beauty Executives and Innovators Changing the Industry.
I'm not a marketer who dabbles in wellness. I'm a strategist who has lived the intersection — and built a methodology around what actually works when a brand is ready to go from known to undeniable.
The difference
Strategy is only as strong as the person running it.
Most marketing consultants hand you a deck and walk away.
I work differently.Sustainable growth — the kind that doesn't cost you your health, your relationships, or your sanity — requires a different kind of strategy. One that's built around how you actually operate at your best, not a framework designed for someone else's business.
Whether you're scaling to your first million or your tenth, I bring the campaign discipline of a C-suite executive and the clarity of someone who has built, lost, and rebuilt in the real world. The result? Marketing that moves — and a founder who's still standing to see it.
Turn heads and drive sales
Ways we can work together
Fractional CMO
C-suite marketing strategy. Without the full-time hire
For brands that need senior marketing leadership — now. I embed as your CMO, own the strategy, align your team, and drive the kind of integrated marketing that compounds over time. Engagements start at 3 months.
Brand Activation
The campaign that gets people talking — and keeps them coming back.
From concept to execution, I design brand moments that create emotional resonance and cultural relevance. Seven-figure campaign creative direction across experiential, digital, and community — built to move, not just impress.
Coaching1:1
For the founder who's ready for a real conversation.
High-capacity women building high-stakes brands. We go deep on strategy, vision, and the places where your thinking is keeping you smaller than your ambition. Limited engagements. High-touch. No fluff.
The brands that win aren't louder — they're clearer.
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The brands that win aren't louder — they're clearer. *
If your marketing isn't converting
It's a strategy problem.
Ready to scale?
The Weekly Substack
Essays on marketing strategy, the business of building something sustainable, and the clarity it takes to lead without losing yourself. Written for high-capacity women who are done with surface-level advice.
Youtube
Strategy you can actually actually use. No fillter.
Stop running in circles? Take the Less Chaos, More Clarity Quiz
Aspire to Inspire
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Aspire to Inspire *
What my clients say
“As a single mom with very little time it is hard to unwind and take a break from my busy life. I have only tried yoga less than a handful of times so it can be intimidating not to know the postures. Alicia provides a place of solace for my thoughts to rest and I don't feel lost or discouraged. She explains everything and the benefits it has to my mind and body. Her attitude is the right energy and uplifting mood to reset my week and and give me the push I need. I highly recommend Alicia especially for beginners.”
— Aura E. Bronx, NY